Last week I started a new project at school. We had to start a fictional design agency. So in one week we had to think about a name, logo and identity. We have to work in a group, so we can combine our qualities to achieve the best result as possible. The next couple of weeks we have to work for a client in name of our ”agency”. Take a look at our brandbook!
The name ”on spot.” comes from look, see and recognize. Spot is also the core, the place where the attention goes. And spot is from spotlight. We want communication without complicities. We are straight to the point.